Calling All Men –
Take a Pledge for Breast Cancer Awareness Today!

As part of the on-going dedication to raise breast cancer awareness, Breast Cancer Foundation (BCF) launched the all-new men’s outreach digital campaign “#ImOnYourTeam”. This campaign is one which all men can participate to support women in their battle against breast cancer.

Breast cancer is often thought of as a “woman’s issue” and there’s a societal assumption that men do not have a role in it.

However,  when a woman is diagnosed with breast cancer, all the men in her life – her son, husband, father, colleagues, and friends are affected. Both women and men are therefore equally important in the fight against breast cancer.

#ImOnYourTeam #IOYT

The #ImOnYourTeam men’s outreach digital campaign is a social movement that aims to raise 2,000 pledges from men to encourage the women in their lives to conduct regular breast self-examination and / or go for mammograms .

Her Breasts Are Yours Too

To pledge for the #ImOnYourTeam campaign,
simply follow the 3 steps:


  1. Post a photo / video with an important woman in your life on your Facebook, Instagram or YouTube account. Tell us who she is and what she means to you in the caption.
  2. Take a pledge to encourage her to do regular breast checks: Breast self-examination and / or mammograms.
  3. Include hashtags #ImOnYourTeam and #BCFSG and tag three other gentlemen to do the same.

Do set your post / profile to public so that more people can benefit from your sharing!

Media content partner SGAG and social media influencers including Benjamin Toh (Typical Ben), Eden Ang, Fauzi Aziz, Yap Xin De and more have already jumped on-board to pledge their support for their family and friends. BCF will also be sharing inspiring stories and pledges on BCF’s Facebook page.

“At SGAG, we believe in supporting and playing our part in raising awareness amongst our audience for meaningful causes. The work that Breast Cancer Foundation is doing is extremely meaningful and we will do all we can to support their campaign,” said Mr. Karl Mak, Co-founder, SGAG.

Your action saves lives.
Take the pledge today.