The 2022 Breast Cancer Awareness Month campaign is a powerful reminder for eligible women to proactively go for regular breast cancer screening.
‘A Mammogram in Time Saves Lives’.
The messaging in the campaign:
‘It’s Not Scary, It’s A Mammogram’,
aims to encourage more women to go for this life-saving screening.
DDB Group Singapore has been the lead creative agency for Breast Cancer Foundation (BCF), supporting the annual breast cancer awareness campaigns. This year, the messaging centres around Mammograms. Mr Thomas Yang, Executive Creative Director DDB Group Singapore, shared “Mention ‘mammogram’ and most people will think of something that’s cold, clinical and even scary. What if we could add some hues of hope to this visual in their heads? After all, a mammogram in time can save lives. So, we created artistic interpretations of actual scans that detected cancer. By showcasing these, we hope women will put aside their doubts and step forward to do their mammograms.”
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BCF’s campaign will feature 6 breast cancer survivors with an artistic interpretation of their mammogram that saved their lives. This collection of ads aims to draw the importance of early detection through mammogram screening and that ‘It is not scary, It is a mammogram.
A breast cancer diagnosis can impact not just an individual woman, but her family and those around her. The yearly Breast Cancer Awareness Month efforts aim to bring women’s health to the forefront. Regular mammogram screening can save lives and protect the well-being of women and their families.
Women, along with their families, are encouraged to take part in this year’s Breast Cancer Awareness Month activities to learn how to take charge of their breast health. Early detection saves lives and saves breasts.
PINK HAPPENINGS
BrArt Exhibition
1 Oct – 31 Oct | 10am – 9pm | ION Orchard, B4
Free admission
“Save Your Breasts | Save Your Life”
Fireside Chat (In Mandarin)
17 Oct | 7.30pm – 8.30pm
FB Live: @BreastCancerFoundationSG
Pink Ribbon Walk
Fun Challenge
30 Oct | 9am to12pm | Bedok Reservoir Park
Virtual Walk
30 Oct – 15 Nov
“Religious Misconceptions When Faced
With An Illness Like Breast Cancer” Webinar (In Malay)
FB video : @BreastCancerFoundationSG
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Log on here to find out more about these activities and more!
PINK LIGHT UP
In October, all around the world, buildings light up in Pink to send a reminder and message of solidarity in our fight against breast cancer. Singapore is no exception. This year, more than 25 buildings will be lit up in PINK this month.
Take a photo of the glowing pink landmarks and buildings that you spot and get featured on our social media pages!
Tag us in your post and use the hashtags #bcfbcam2022 #bcfpinklightup2022
See below for the full PINK Light Up Calendar:
1 to 31 October
Century Square, Hotel Naumi, National Gallery Singapore, The Centrepoint, The Fullerton Hotel, Singapore Science Centre and Yue Hwa Building
1 to 2 October
National Stadium
Maybank Tower
3 to 31 October
Captiol Singapore, ION Orchard, Jurong Point Northpoint City,
Ocean Financial Centre and South Beach Tower
7 to 16 October
Tampines Hub
8 to 9 October
Singapore Flyer
14 to 16 October
Cavenagh Bridge
Clemenceau Bridge
Coleman Bridge
Elgin Bridge
Helix Bridge
Read Bridges (is also known as Malacca Bridge)
16 October to 13 November
The Merlion
21 to 23 October
Garden Rhapsody at Gardens by The Bay