4 Oct 2016

12:00 AM - 12:00 AM

Cabins in an SMRT train were decked out in pink decor to drive home awareness of breast cancer in Singapore during Breast Cancer Awareness Month in October 2016.

The train was commissioned by Breast Cancer Foundation (BCF), and supported by the Land Transport Authority (LTA). The setup featured local statistics about breast cancer. Besides infographics that provide understanding about breast cancer, the decorative features in the cabins also incorporates social nudges to encourage gracious behaviour among commuters.

Dr Amy Khor, Senior Minister of State for Health, was the Guest of Honour who launched the Pink Train.

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