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Pink Light Up

Across the globe, structures will be adorned with pink illumination to push forth the breast cancer awareness movement. This year, over 20 buildings in Singapore will be bathed in pink light, including well-known landmarks such as the Singapore Science Centre, Gardens By the Bay, and the Fullerton Hotel.

1. Contest Mechanics

Facebook & Instagram Contest

Contest details

  1. Following the hints on the map, find as many buildings illuminated in pink as possible.
  2. Using the BCF filter, post a story with the building lit up in pink clearly seen in the shot, with your pink accessories or props if you wish.
  3. Comment under our post, the number of buildings that are illuminated in pink for Breast Cancer Awareness Month- “There are __ number of buildings in Pink for Breast Cancer Awareness Month.”
  4. Hashtag #PinkLightUpPhotoContest2023 or tag us @bcfsg on your story(s).
  5. Three winners will be chosen and notified by 3 November 2023 via direct message!

Selection criteria: 

  1. Creativity/Quality of photos taken: /10
  2. Most number of photos taken with a building illuminated in pink lights: /10
  3. Correctly guess the number of buildings that are supporting the breast cancer awareness movement: /10

#BreastCancerFoundationSG #BreastCancerFoundation #BreastCancerCentreSG #BreastCancerCentre #BCCsg #BCFsg #BCFPinkLightUp2023 #PinkLightUpPhotoContest2023 #BCAM #BreastCancerAwarenessMonth2023 #BreastCancerCommunity #BreastCancerSurvivor

2. Terms & Conditions

The Pink Light Up Photo Contest 2023 Facebook and Instagram Contest is open to all Singapore Residents except employees and immediate family members of Breast Cancer Foundation, and all persons engaged in the development, production or distribution of materials for this contest.
Breast Cancer Foundation shall not be liable for any loss, damage, liability, injury or costs and expenses relating to any person’s participation in the contest, including but not limited to any changes to the prizes, disqualification of entries, any winner’s acceptance and use of his/her prize and any delay, cancellation, failure or omission on the Breast Cancer Foundation’s part to carry out the contest.

By submitting your participation in this contest, you give consent to Breast Cancer Foundation’s collection, use and disclosure of your personal data (including but not limited to your name, Instagram and/or Facebook handles and profile pictures) for the purposes of managing, conducting and administering the photo contest which may include:

  • – Selecting, notifying and publicizing the names of winners
  • – Conduct of data analysis, profiling and development activities 
  • – Reference and archival purposes

All entries, edits and revisions thereof shall be owned by Breast Cancer Foundation and can be used, edited, published and displayed in any and all advertising materials of Breast Cancer Foundation including but not limited to social media sites of Facebook, Instagram, TikTok and Linkedin, and website at

We will not use/disclose your personal information other than for the above stated purposes and parties, unless we are otherwise required to do so by the law.

Photo entries should not contain any profanity, obscenity, political and religious content, or statements that are perceived to be derogatory.

By submitting an entry, you represent that you are the authorized account owner of the Facebook or Instagram account used to submit the entry. You represent that you are the sole owner of the copyright and all other intellectual property rights in the entry, and the entry has not been used for commercial purposes published previously or submitted for other contests. You confirm that you are not in violation of any law or regulations by entering the Contest.

If the entry is a photograph featuring any other person besides yourself, you shall be solely responsible for obtaining permission prior to the entry of the photograph for the use of the said person’s personal data in the contest and such consent shall be required for the entry to be valid.

Duplicate entries per participant will be considered as one entry only. Breast Cancer Foundation reserves the right to disqualify any entry if found there is a breach of the T&Cs.

The contest is in no way sponsored, endorsed, administered by, or associated with, Facebook and Instagram, and you agree to release Facebook and Instagram from any claims. Questions, comments or feedback relating to the contest are to be addressed to Breast Cancer Foundation only and not to Facebook and Instagram.

From all the valid entries, three winners will be selected by Breast Cancer Foundation. All decisions by the Breast Cancer Foundation relating to the contest are final. Breast Cancer Foundation is not obliged to provide reasons concerning the selection of the winning entries or entertain any appeals.

Winners will be notified via Instagram or Facebook’s direct message and provided instructions on prize collection.

If any winner cannot be contacted by Breast Cancer Foundation or does not respond to the notification within 72 hours, Breast Cancer Foundation reserves the right to select a replacement winner or forfeit the prize, and the originally selected winner shall not be entitled to any payment or compensation from Breast Cancer Foundation. 

Prizes will be forfeited in the event if winners are unable to provide verification, or if winners provide incomplete or incorrect contact details. 

All prizes will have to be collected by the winners within 1 month after Breast Cancer Foundation has notified the winners of their prize claim process. 

All prizes are non-negotiable, non-transferable and non-exchangeable for cash, credit, goods and/or services. All prizes are subject to availability. In the event of unforeseen circumstances, Breast Cancer Foundation reserves the right to replace the prizes with items of similar value without notice. Breast Cancer Foundation reserves the right to deal with all unclaimed prizes in any manner deemed fit. 

All decisions made by Breast Cancer Foundation are final and no further correspondences will be entertained. Breast Cancer Foundation reserves the right to amend the terms and conditions without prior notice.

Throwback: Past Pink Light Ups #BCFPinkLightUp2022


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