‘A Mammogram in Time Saves Lives’. The messaging in the campaign: ‘It’s Not Scary, It’s A Mammogram’, aims to encourage more women to go for this life-saving screening.
BCF’s campaign will feature 6 breast cancer survivors with an artistic interpretation of their mammogram that saved their lives. This collection of ads aims to draw the importance of early detection through mammogram screening and that ‘It is not scary, It is a mammogram.
A breast cancer diagnosis can impact not just an individual woman, but her family and those around her. The yearly Breast Cancer Awareness Month efforts aim to bring women’s health to the forefront. Regular mammogram screening can save lives and protect the well-being of women and their families.
Women, along with their families, are encouraged to take part in this year’s Breast Cancer Awareness Month activities to learn how to take charge of their breast health. Early detection saves lives and saves breasts.